Chef Works – the global leader in culinary and hospitality uniforms – announces the launch of new upscale aprons, banquet coats, high-end shirts and vests, designed as an elevated look for the hospitality industry.
“This is an exciting step for our company, as we move deeper into the front of house and other aspects of the hospitality space,” said Jonathan Brown, CEO. “For over 20 years, Chefs have turned to us for gear that is fashionable, functional and durable. This new collection takes those same benefits and expands them beyond the kitchen.”
A new, hospitality-focused line named the Contemporary Collection debuts modernised industry uniforms that are artfully curated with upmarket fabrics and subtle textures. Built for performance, this refined collection fits into casino and hotel banquet rooms, but is luxurious enough to outfit high-end and upscale restaurants.
The launch also includes additions to the highly successful Chef Works Urban Collection – which raised the bar on culinary apparel over the last half-decade by using artisan fabrics, textured finishes and edgy designs.
The new Urban products include a spin on modern animal print shirts, reversible plaid and cross-back aprons, playful patterns and fun colour options.
In total, this launch includes more than 40 new garments with exclusive cuts for women and men.
“This is an exciting time for the Chef Works brand as we continue to expand, despite pandemic affecting the industry significantly,” said Shannon Brown, Product Manager. “The Contemporary Collection is a modern, upscale line that has endless possibilities within the hospitality sector.“
All garments in the Contemporary and Urban collections are now available at: https://www.chefworks.com.au/new
ABOUT CHEF WORKS
Chef Works is the global leader in culinary and hospitality apparel with unrivalled distribution in more than 90 countries, an Australian head office in Sydney and over 200 distributors across Australia.
With an emphasis on fashion and function, Chef Works dresses a diverse range of customers for the culinary and hospitality industries including, international hotel chains, award-winning restaurants and bars, culinary schools, food service companies, laundries and assisted living facilities.
The family-owned-and-operated business has helped pave the way for the current culinary uniform movement by working directly with local chefs, industry leaders and hospitality influencers to develop innovative, fashion-forward garments. For more information, visit: https://www.chefworks.com.au.
